The professional potential of e-cigarettes is huge, and the demand for e-cigarettes is universally regulated. In the article "Imagine the future e-cigarette regulatory guidelines in China", Imagine the specific regulatory guidelines for future e-cigarettes in China and said, "It is expected that we will refer to the practices of the mobile phone industry. E-cigarettes Regardless of which company produces the product, as long as it conforms to the specifications, the e-liquid will be under direct control."

  Why do you say that? Because the e-cigarette profession is too similar to the mobile phone profession! The following discusses from 4 aspects to see where the e-cigarette profession is like the mobile phone profession.

　　 One, all are electronic products

　　 Although the appearance and function of e-cigarettes and mobile phones are different, they are all classified as electronic products.

　　E-cigarettes are mainly composed of batteries, plan boards, switches, and atomizers. When the battery is out of power, a charger is required to charge it.

　　The professional potential of e-cigarettes is huge, and the demand for e-cigarettes is a general specification

　　 Mobile phones are mainly composed of batteries, electronic components, and software systems. When the battery is out of power, it also requires a charger to charge it.

2. Product-related attributes like

　　Mobile phones need communication networks to make calls, send text messages, and surf the Internet, and e-cigarettes need e-cigarettes to smoke!

　　 The communication network is a consumable item. You can only use it after you have charged your phone bill, and you can use it when you run out. If you need to recharge, if you don’t have a communication network, your mobile phone is a “scrap”.

　　E-liquid is the same. It is a consumable, and you have to buy it when you use it up. Without the e-cigarette, the e-cigarette is a “scrap”.

　　E-liquid has different flavors, such as tobacco, fruit, cakes, alcohol, beverages and other flavors, satisfying the needs of different groups of people; in order to satisfy the needs of different groups of people, the communication network has set up different network packages.

　　 The connection between the mobile phone and the communication network is the same as the connection between e-cigarettes and e-liquid!

　　The professional potential of e-cigarettes is huge, and the demand for e-cigarettes is a general specification

　　 3. All are consumer goods

　　 Mass consumer goods, that is, daily consumer goods, commodities that ordinary people can consume and demand. Before, it generally refers to daily necessities such as firewood, rice, oil, salt, sauce, vinegar, tea, and clothes.

　　 With the advancement of society, economic development, people's material improvement of life, mass consumer goods will also be added. Especially in the past 10 years, the mobile phone market has been rapidly expanding, with more and more varieties, more and more functions, and cheaper prices. The once-precious and niche mobile phones have also become consumer goods for the masses. Many carry two mobile phones with them, not just one. And it will be changed in 2-3 years, unlike the original purchase of a mobile phone for ten or eight years. Now, if a young man does not have a mobile phone, he will be regarded as an outlier.

　　 With the veteran skill, the experience of e-cigarette is getting better and better, and it is more and more widespread. It is no longer a niche or pure player product. Especially with the birth of the nicotine salt technology, the integrated pod, which is small in size, simple and convenient to use, and low in price, has become more and more affordable by smokers. Like mobile phones, it has become a consumer product for the masses. It's just that the mobile phone is a universal product, and the use of people is wider than that of e-cigarettes.

　　Four, fast update

　　In the 20 years of development, the appearance of mobile phones has changed from a simple large brick at the beginning, a single phone function, to a multitude of functions including game consoles, MP3, camera, recording, video recording, positioning, etc., all-encompassing. The update is very fast.

　　 Remember that more than ten years ago, it was still a black screen. Later, there were blue screens, color screens, resistive screens, and now touch screens. It can be said that the appearance and functions of mobile phones have changed in various ways, such as candy bar, flip, sliding, screwing, music phones, camera phones, and rugged phones. The birth of the iPhone in 2010 overthrew the entire mobile phone industry and turned it into a smart phone.

　　E-cigarettes are the same as mobile phones, and they are updated very quickly. Change month to month, season to season, year to year. A small change in one year, a big change in three years.

　　 Electronic cigarette was born in 2003. For more than ten years, it has evolved from the simulated cigarette-style disposable electronic cigarettes to EGO poles, mechanical poles, pressure regulating mechanical poles, mechanical boxes, power regulating boxes, temperature control boxes, and now integrated electronic cigarettes. Small smoke.

　　 Conclusion

　　 Previously, social change was slow. To describe social change, it is generally described as "century". Nowadays, science and technology are advancing rapidly, and social changes are described by "years". In the fast-changing electronic professions such as mobile phones and e-cigarettes, it is too slow to use "year" to describe it. It is appropriate to use "month" or even "day" to describe it!

　　In such a fast-changing profession, the policy of developing a slow-changing profession will not be applicable and will often face the problem of severe policy lag.

　　 Therefore, such a rapidly changing profession with e-cigarettes should be handled as general consumer goods. "Refer to the practice of the mobile phone industry. No matter which company produces e-cigarettes, as long as they follow the specifications."