The IECIE Electronic Atomization Industry Trend Forum will focus on the core topics of the current status and future trends of the electronic atomization industry, focusing on the current status of the terminal market, policy development, future consumer trends in 2023, future industrial design CMF trends in 2023, overseas KOL marketing status and development prospects, etc. Analysis in multiple dimensions.

At the same time, IECIE and the well-known consulting company Juanjuan think tank launched the first "2021 China Electronic Cigarette Retail Industry White Paper" to provide authoritative reports and guiding texts for the electronic atomization industry.

Concurrent Forum ▷ Three major pain points in the industry

1. Analyze the retail market rationally, and put an end to the industry ethos of "people and clouds"

Affected by domestic policies and regulations, the offline market has become the main place for e-cigarette companies to cultivate for a long time. The limited market share has caused e-cigarette brands to launch "subsidy shop opening" policies, attracting many entrepreneurs to enter the market, thereby increasing the market share of brand stores. However, the rapid development trend of the electronic cigarette industry is in contrast to the actual operating status of physical stores.

The brand lacks operational guidance and management capabilities, the supply of goods is scarce, and the prices are flying wildly. It seems that physical stores are "fostering for themselves" in the fierce competition. The sales of stores are declining, making ends meet, and frequently closing the status quo. "Signal. If the industry wants to develop steadily for a long time, the issue of terminal retail has to be raised.

Therefore, this session of IECIE Shenzhen Station and China Tobacco Scientific Research Partner Juanjuan Think Tank will go deep into the industry terminal, gather real feedback from industry hands by sending professional questionnaires, and analyze consumer terminals rationally.

At the same time, combined with the market situation and industry policies, the industry’s first "2021 China Electronic Cigarette Retail Industry White Paper" was launched in the form of a press conference to provide an in-depth analysis of the retail market for the mass market, improve the industry status of “people cloud also cloud”, and use authoritative research The data and analysis results provide guidance for the healthy and sustainable development of the industry.

2. Good at predicting future trends, which is conducive to expanding and stabilizing the consumer group

As a fast-moving consumer product, e-cigarettes also have the three basic characteristics of convenience, product visualization and low brand loyalty. Convenience is reflected in whether consumers can buy products nearby; product visualization refers to the atmosphere and scene when consumers buy, in which the visual design of the product is an important part of the scene; finally, low brand loyalty means , Consumers can easily convert among similar products and choose other brands.

Therefore, accurate analysis of consumer group profile is the basis for product positioning and marketing strategies. Nowadays, e-cigarette companies are gradually attaching importance to brand effects. By creating brand IP, upgrading logos, integrating trendy colors, popular language and design styles, they are the first to capture consumers’ attention visually and stimulate their desire for understanding, so as to homogenize products. In the melee, it has gained the attention of consumers and is based on the market.

IECIE and WGSN, an authoritative trend forecasting agency in London, UK, will give special lectures on the future consumer trends in 2023 and the future industrial design CMF trends in 2023, sharing cutting-edge trends, seizing opportunities, and making confident decisions.

3. Leverage "KOL+short video" marketing to help brands go overseas

As a major producer of e-cigarettes, China has a global share of 95%, of which 90% is used for overseas demand. According to product categories, the main consumer countries of atomizers are Europe and the United States, and the major consumer countries of HNB are Japan and South Korea. Therefore, the foreign market is an important position for many domestic e-cigarette companies.

KOL out-of-the-box evaluation, the marketing model of short video delivery has become popular all over the world. Consumers have a deep trust in powerful KOLs. Good products meet capable KOLs, and brand awareness and product sales have surged. The speed is like evolving from a green train to a high-speed train.

So, how do companies choose KOLs that meet their own brand values and product characteristics, and how to combine and use the promotion of KOLs and the dissemination effects of short videos to open up the competitive and anxious market?

At this summit forum, Shenzhen Nimo Innovation Electronic Technology Co., Ltd. will focus on the current overseas KOL marketing status and development prospects, how e-cigarette companies choose their own marketing models, KOLs and promotion platforms and other practical topics that are concerned about the company’s overseas development. Give a speech, full of dry goods, no loss in admission!